Kony 2012: Cover the Night
April 25, 2012 • 17,725 views
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On April 20, 2012, millions of people were up all night plastering the town with red. The Invisible Children organization hosted a worldwide event to “Cover the Night” with Joseph Kony propaganda. The goal was to make Joseph Kony a global name through grassroots and local activism.
The first Kony 2012 video was released on March 5, 2012 and received staggering amounts of publicity, reaching 100 million views per minute. Since then, there have been large numbers of people joining the Kony 2012 campaign, as well as large amounts of criticism against the campaign and the Invisible Children organization. In response to the disapproval, the organization released a Kony 2012 Part II on April 5, 2012.
Part II is a shorter film that goes more in depth about what the Kony 2012 campaign is really about and it provides more information on the LRA and their movements. With the Kony 2012’s success, the organization wishes to keep the momentum going with “Cover the Night.” “Cover the Night” was a plan to raise awareness by organizing volunteers to go out on April 20, 2012 whilst the town was asleep, and decorate the town with Kony.
Activists could purchase an “action kit” at http://www.kony2012.com/ which included a couple of Kony posters, which can be photocopied, a button, a bumper sticker, and a bracelet which had its own unique I.D number on it show how many people have joined the fight. According to Ben Keesey, the CEO of Invisible Children, “Our liberty is bound together, across the world, and across the street.”
You can download printable content from their actions kits here: http://www.kony2012.com/get_the_kit.html