The newest trend in the fashion world is “one size fits all” stores. It is stirring up plenty of controversy, because many believe that one size does not fit all.

The sensation began with Italian brand Brandy Melville, which has gained popularity among teenage girls in the United States over the past couple of years. The store is often criticized for selling in select sizes including small, and “One Size”. A medium pops up every once in a while, but it’s rare. Many are angered by this “One Size” option and believe that is basically an extra small.

The craze exists in the first place solely to make shopping easier, in the sense that you either like a piece of clothing or you don’t, there’s no hassle of finding the right size, but many people think that it actually makes shopping much harder, because the clothing can’t possibly fit on all body types.

Buzzfeed did a test to see what “One size fits all” looks like on different body types, and it got very mixed results, further proving that one size fits all does not always work out. They rightly assumed that women of all body types would want to shop at one size fits all stores, and tried it out.

One of the Buzzfeed women who tested this theory, Allison, is 5’3, and wears a size zero. There were a couple of things she fit into comfortably, while others were too big.

She says, “There’s clearly no such thing as one size fits all! Everyone has a different shape, and clothing stores should embrace that instead of making people feel bad for not being able to fit what they deem to be a universal size. ‘One size fits all’ sends a message that if you don’t fit into the clothing, whether it’s too big or too small, you’re not ‘normal,’ and leads to all sorts of body dissatisfaction.”

Another woman who tested the theory, Sheridan who is 5’11 and wears a size 14/16 had some mixed reactions as well. Some of the things she tried on fit, while others she had trouble getting on in the first place.

She says, “I get that the makers of ‘one size fits all’ probably see the average girl as a certain size and a certain height. But the problem is that there is really no such thing as the average girl. You could be the same height as someone but a different size, a different weight, a different body type, and more. I’ve never been one to get upset about sizing and the controversy behind it, but stuff like this makes me angry. Am I not allowed to be part of the ‘all’?”

Unfortunately, other chain stores have hopped on the “One size fits all” train including American eagle, which calls their “One size fits all” series “Don’t Ask Why” and they plan on opening up its own shops across America.

In most people’s opinion, they believe that if stores wanted to make shopping easier and more comfortable for customers, they should just keep running it the way they did before “One size fits all.” It’s much more comfortable to buy something in the right size than to hope you can fit in something that’s meant for everybody, because in reality, the same thing can’t fit everyone, and one size does not fit all.