Whether you are a fan of Taylor Swift’s music or not, it is undeniable that her new single, “Look What You Made Me Do” from her upcoming album “Reputation” is breaking the internet with its “hidden” messages and various celebrity reactions.

After a long hiatus, Swift is back and just released her new song on August 24th, after mentioning her album in a series of mysterious clips on her Instagram a few months ago. Her song quickly broke countless streaming achievements after surpassing Youtube’s twenty-four hour record with 43.2 million views. “Look What You Made Me Do” also excelled in single-day records, beating songs like “Closer,” “Shape of You, ” and “Despacito.”

However, as quick as she broke records, she also broke the internet after millions of fans began speculating that Swift intentionally placed hidden messages throughout the music video. This, as a result, created controversy and shed light on her past feuds with other celebrities such as Kanye West, Kim Kardashian, Calvin Harris, and Katy Perry-just to name a few.

Supposedly, Swift “ridiculed” Kim by beginning her music video in a tub full of diamonds. Fans believe it is too much of a coincidence that Taylor suddenly decided to feature herself in a similar location where Kim Kardashian was when she she was robbed by gunpoint. And what is it that the gunmen stole? You guessed it- diamonds.

Swift was also rumored to mock Katy Perry by using an excessive amount of cheetah print in her car crash scene; somehow resulting in her mocking Perry’s sense of style.

During the first scene of her video, the zombified version of Taylor crawled out of a grave labeled, “Here lies Taylor Swift’s Reputation.” Another headstone right next to that one had the words “Here lies Nils Sjoberg” engraved on it. That name was the same pseudonym she used when co-writing the song “This is What You Came For” with her then boyfriend, Calvin Harris.

Swifties strongly think that her using that name on a headstone in a graveyard was her own way of saying she is completely over Harris.  Despite some of the subliminal messages in the song, most celebs reacted positively to Swift’s song and even encouraged her.

Ashley Greene took to Twitter and said “Bravo” in response to her song while others like Martha Hunt said “…working out five times harder #lookwhatyoumademedo.” Although everyone has contradicting opinions regarding Swift and her motives, it is indisputable that when her full album releases in November, the media and world itself will go in a complete frenzy.