With over 826.5 million fans, and the Las Vegas Grand Prix’s second year making over $934 million by economic impact and $556 in visitor spending in such ways like engaging with fans globally in different ways
For anyone new into F1, F1 is a high class of international single seating formula racing car starting as a world champion in 1950 with the help of Motor Sports starting in the late 1800´s.
The 2023 season showed 90 million new fans, with China’s increase of 39%, Canada with 31.5% increase, and the U.S with a 10% increase and a 9% increase of 6.5 million race goers.
Furthermore, F1 was able to do this by strategic marketing, Netflix documentary ¨Drive to Survive¨, F1 movie, and engaging with fans globally by social media or press conferences before races.
Even so, during Joshua McGregor’s Ted talk on how Formula 1 Re-engineered itself he quotes the ¨transformative role of Liberty Media allowing to attract younger generations and talk with fans more¨
F1 tries to reach their fans, with Liberty Media allowing for focusing on digital engagement and expanding the content which allows for making F1 be more accessible and appealing to the wider audience.
In being able to connect with fans, other ways like an impact are like going to the Fan Forum or Fan meet and greet which then allows the fans to be able to connect more with the racers and have a blast before the instance race.
Furthermore, F1’s impact is that F1 is almost as big as NFL with F1 reaching a $2.05 billion in sponsors in 2024 and the NFL’s 2024 season being $23 billion only marking a $20,950 billion difference.
In being so, F1 was able to get over $3.86 billion from what is reported from June 30, 2025 and for NFL had reached $13.8 billion this year as stated from March 31, 2025 which even from now there is only a $9,940 billion difference from the two sport teams.
Even if F1 is below NFL right now, F1 still has the chance of going high into the racing sport and in sports in general and even have a chance of passing the NFL in these upcoming years, depending on how well the upcoming years are for F1 and the racing world.