Kylie Jenner puts the “POP” in Pop-Up Shop
February 15, 2017 • 212 views
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“This is my breaking point. It’s nearing 11 a.m., the store has been open for an hour, and I have been in the exact same spot in line — four blocks away from the front door — for 90 minutes. My sensibilities are wounded and I realize I will not make it inside the store,” said Mariah Smith while talking about King Kylie’s second pop up shop.
Kylie Jenner announced she would be opening her second limited pop-up shop in New York City. The shop officially opened its doors to Kylie’s loyal fans on February 13th at 10am. Some of these fans traveled from as far as Las Vegas to see her and shop for her makeup and clothing in person.
Because Kylie’s first pop-up shop in Los Angeles was such a success, she decided to open another in New York.
“Kylie hand picked this location after touring many spots in and around NYC, and is excited to bring the Kylie Shop to the East Coast, especially for all her fans and customers who missed the launch pop-up shop in California,” a Jenner press release obtained by Teen Vogue reads.
On top of featuring all of Kylie Cosmetics bestsellers, the shop (which will only remain open while supplies last) will also sell everything from Kylie’s classic Lip Kits to her limited-edition Valentine’s Day, Holiday and Birthday collections, as well as Kylie merchandise. Kylie has announced on various of her social media platforms that there will be a wall with a total of five thousand five hundred lip kits at the opening.
By 6:30am, three and a half hours before the shop actually opened, the line of 2,500 excited fans already went down the block and wrapped halfway around the next.
Kylie undoubtedly has so many dedicated fans. They were all dressed from head to toe in Kylie merchandise with Kylie Cosmetics makeup to match. All of Kylie’s hardcore fans showed up to this exciting occasion.
For example, it was reported that 12 girls at the very front of the line were waiting outside the door since 10am Saturday morning, A FULL 48 HOURS. They were however disappointed when Kylie arrived to greet them two hours later than she had promised.
Kylie had posted Snapchats and Instagram pictures from inside her pop-up shop as she made sure all of the finishing touches were just right. From all the feedback from the fans that actually made it inside the shop, it was perfect.